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BBC NEWS | Programmes | Click Online | Why technology misses the masses
By Larry Hendrick | September 21, 2005
I hope they didn’t spend a lot of money on this study, I could have told them the same information for free. Hmmm… maybe I’m in the wrong business. Maybe I need to become a prognosticator, like the others.
BBC NEWS | Programmes | Click Online | Why technology misses the masses
Technology has a peculiar way of being utterly inscrutable - jam-packed with features we will not use and overcomplicating the features we will.
While this might be something the early adopters can live with, it is no surprise that this culture has got technophobes running even more scared.
The report, commissioned by the European technology PR company Hotwire, was intended to give an understanding of how technology is changing people’s lives, explained Brendon Craigie, Hotwire’s senior partner.
“We spoke to 6,000 people and found that young males are embracing new technologies much faster than women and the over-45s,” he told Click Online.
Topics: Technology |