Motivation on the Run

Score one for Chuck Frey of The Mind Mapping Sotfware Weblog. With the release of MindManager 7, MindJet is in promotion mode, and Chuck interviews the CMO, Lisa Arthur. She tells of MindJet’s survey of existing customers, then developing many of the new easy-to-use features, available in 7, from the results.

One aspect they are concentrating on is business productivity, while not abandoning their personal users. While the needs of the two groups overlap in some areas, businesses are looking for real-time collaboration tools, something MindManager 7 doesn’t do … yet. Lisa hints of projects in the works, but stops short of any real secrets.

Head over and read the entire interview to get the whole scoop.

The Mind Mapping Software Weblog: Interview with Mindjet CMO Lisa Arthur

As part of the MindManager 7 announcement earlier this week, I was given the opportunity to talk with Lisa Arthur, Mindjet’s chief marketing officer (CMO) about the direction and focus of the company. Here are some highlights from our discussion:

Frey: What was the focus of the Mindjet development team for MindManager 7?
Arthur: As you may have heard, we’re approaching 1 million licensed copies of MindManager.

[tags]mind mapping, Chuck Frey, Lisa Arthur, MindJet, MindManager[/tags]