Have you ever thought about the different analogies used to explain sales? I’ve used the bird dog analogy before, and now I want to explore another one, golf.
Professional golfers:
- are self-employed
- must get sponsors
- must keep their sponsors happy
- get paid when they win (or place well)
- practice practice practice
- learn from their mistakes
- practice after hours and weekends
- work in all kinds of conditions (weather and course prep)
Commissioned salesmen:
- are self-employed (better think that way)
- have sponsors (company salary or draw)
- have to keep the company happy (meet quota)
- get paid when they sell something (commission)
- practice practice practice
- learn from their mistakes
- prepare quotes and materials outside prime selling hours
- are required to work through all kinds of conditions (weather, bad customers, support issues, delivery issues, etc.)
There are more than these. What are some you can think of? Can we get to an even dozen or maybe two?
[tags]sales, golf, analogy[/tags]






1 response so far ↓
1 courses » How is Selling Like Golf? // Apr 12, 2007 at 8:43 am
[...] Christian wrote an interesting post today onHere’s a quick excerptHave you ever thought about the different analogies used to explain sales? I’ve used the bird dog analogy before, and now I want to explore another one, golf. Professional golfers:. are self-employed; must get sponsors; must keep their … [...]
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