Motivation on the Run

A small but growing number … That would follow my statistics, as well. The numbers grow each month and the long tail really plays a part with ‘casts. I still have downloads of ‘casts going all the way back to the first one.

I am most interested in the sentence below from Ms. Madden, “We are at a crossroads of a major transition in the way media content is delivered and consumed.” This statement is made by a research specialist with the Pew Internet and American Life Project. That would seem to add credibility to her statement, which excites me, a lot.

Just think about that for a moment. You and I are sitting at the very beginning of a huge wave that is going to ‘break’ soon, and when it does …

My Way News - Study Finds Podcast Use Rising but Small

“While podcast downloading is still an emerging activity primarily enjoyed by early adopters, the range of content now available speaks to both mainstream and niche audiences,” said Mary Madden, senior research specialist at Pew. “We are at a crossroads of a major transition in the way media content is delivered and consumed.”

Men and online veterans are more likely to download podcasts, according to the telephone survey of 972 adult Internet users, which was conducted Aug. 1-31 and has a margin of sampling error of plus or minus 3.5 percentage points. The previous survey was conducted February to April.