Motivation on the Run

I like articles that make me think, or go “ahhhh …” This article from Market Day, written by Jim Clemmer, is one of those. Beginning to read it, the first thought was, “Well, duh!” and then as he expands and elaborates each item, you stop and think … “Oh, yeah!”

Some practical advise that isn’t the “easy way out” for marketers and salesmen. Take a peek and give me your opinion.

Three Basic Steps to Focus on Customers and Partners

“You achieve customer satisfaction when you sell merchandise that doesn’t come back to a customer that does.” — Stanley Marcus, Chairman Emeritus of Niemann Marcus Co.

From over two decades of work with hundreds of organizations, we have found that customer and partner focus can be boiled down to three broad steps:

1. Identify Current Customers and Partners
2. Prioritize Expectations
3. Gap Analysis

[tags]sales, marketing, customer focused, Jim Clemmer[/tags]