Motivation on the Run

A website dedicated to teaching against cold calling for salesmen, goes into great depth in reasons. There is quite a bit of information available on the different pages of the website.

Once you’ve read it, come back and tell me what you think. I have my own opinion on cold calling, but would like to hear your thoughts.

Cold Calling | Stop Cold Calling Now
Most salespeople nowadays waste tremendous amounts of time cold calling for new business despite the fact that cold calling is an obsolete, Industrial Age sales technique that is no longer viable in our new Information Age economy. In so many areas of business and life in general, new and efficient Information Age methods have been accepted and embraced, but for some reason the sales management of most companies today continue to teach, endorse, and even force the concept of “cold calling” on their salespeople,