If you are interested in reading (and who isn’t) Guy Kawasaki has listed his ten favorite on his blog and I must say, it is an interesting selection. Business books, writing books, and all between. Several are going on my list to read.
Signum sine tinnitu–by Guy Kawasaki: My Ten Favorite Books
Many people have requested my list of favorite books, so here you go. (I’ve sorted this list by author’s last name, fyi.) Read long and prosper! I hope you find them as useful as I have.1. Influence: Science and Practice. Dr. Bob Cialdini. You should already know how I feel about this book because of my recent post. Every sales and marketing person needs to read it.
2. The Innovator’s Dilemma. Clayton Christensen. This was a formative read for me: it taught me why it’s so hard to come up with a second hit and why startups often have the advantage when creating curve-jumping innovation.
3. The Effective Executive. Peter Drucker. Another formative read for me. I devoured this book while in college. I can’t say that I’ve always been an effective executive, but Peter Drucker was a hero of mine.










0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment