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SMARTER Goals … Spread it Around

March 27th, 2006 · 10 Comments

On last week’s podcast, I asked for your help in forming a new goal setting acronym built on SMARTER, rather than the old SMART and the world is about to see the unveiling of SMARTER.

      Specific
      Measurable
      Achievable
      Realistic
      Time Sensitive
      Enthusiasm
      Reward

Thinking about the letters, the desire was to stay with the original words for SMART to make it easier to remember and to help with the acceptance in the community.

However, in working on the podcast for the first of the year about New Year’s goals, SMART fell flat and left several gaps. At that time I started working on expanding the acronym and in an email to Christopher (from podcast #28 fame), I mentioned the need for an E and R on the end to help fill out a new acronym.

I always felt the R needed to be reward, because that is an important part of goal setting, and it was missing from the original. However the E was elusive. I thought about ESCAPE, ie. you might need an escape clause from an unachievable goal. Then I thought about ENGAGE, then ENERGY, but none of these seemed to capture the potential.

Then Daniel from Brazil steps into the narrative and dropped the comment that the E could stand for ENTHUSIASM, and a star was born. That captures the potential for goal setting. That’s what the original needed for completion: Enthusiasm and Reward.

What better finish to a goal setting session than to be Enthusiastic about the goal and to determine the reward for the goal stages and for completion. That speaks to me with the inclusion of Enthusiasm and Reward. All the original words are true, but to accomplish any goal, you must have enthusiasm for the goal. If you can’t work up your enthusiasm for a goal, it is not one you will likely accomplish.

But what if you accomplish the goal? Reward was missing from the original, also. Every speaker on goal setting talks about rewards and their importance to meeting the goal, but it was not part of the memory hook. Now it is.

LET’S TAKE IT AROUND THE WORLD …
Now let’s see if we can get the world to adopt the new acronym. Link to this story and talk about it on your sites.

SMARTER is the new goal setting memory hook with the addition of ENTHUSIASM AND REWARD to the original acronym.

[tags]SMART, goal setting, goals, achievement, sales, leadership, management[/tags]

Tags: Information · Leadership · Motivation

10 responses so far ↓

  • 1 Daniel Wagner (2 comments.) // Mar 27, 2006 at 8:03 pm

    Hey Larry!

    I’m Really glad that my suggestion was useful!

    Just published something about it on my blog – check it out at Marketing, Turismo & Cia.

    Best regards,

    Daniel Wagner
    Ponta Grossa, Brazil

  • 2 Troy Worman (1 comments.) // Mar 29, 2006 at 7:01 am

    I like the -ER additions…

  • 3 fsbo-ph (1 comments.) // Mar 30, 2006 at 12:13 pm

    Good site… Nice design

  • 4 wendy renfrew(new comment) // Mar 9, 2012 at 10:51 am

    I think the E.R. should be
    evaluate and reward

    what do others think

  • 5 Arun(new comment) // May 3, 2012 at 8:22 am

    “E” should be for Ethical which gives more weight to the new new acronyms.

    Ethics has lately been given more importance in corporate goal setting and policy planning. Ethical issues can not be overlooked while setting objectives. It makes more sense when we read E and R at the end as Ethics and Reward.

  • 6 Larry Hendrick(new comment) // May 3, 2012 at 9:29 am

    Not bad, Arun. I like it.

  • 7 Zee Bec(new comment) // Oct 16, 2012 at 4:27 pm

    I also like Ethics but still thinks that enthusiasm is the perfect fit. When you are enthuse about a goal its becuase you find it challenging but believes it to be achivable so makes you want to do.

  • 8 Gordon Brown(new comment) // Dec 13, 2012 at 9:52 am

    I’ve just found this on the net and have been using SMARTER as an acronym for goal setting since the early 1990’s. I use Exciting and Review.

    If the goal is not Exciting, then what is the chance of realising that goal?

    If we don’t Review then we are completely goal driven and process driven should give better results in whatever field you operate in.

  • 9 Dan(new comment) // Jan 23, 2014 at 11:46 am

    I agree with all except the last two:
    E.=Evaluate
    R.=Re-evaluate

  • 10 Larry Hendrick(new comment) // Jan 24, 2014 at 12:29 am

    Nothing wrong with those, Dan. I think they would work fine.

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