Motivation on the Run

Motivation is a state of mind that an individual uses to encourage themselves to attain their goals, and at its base form, motivation can only be applied at the personal level. “What about business or company goals?” you ask. Let’s take a look at the company goal.

Common company goals are to increase revenue, increase profits, or lower costs, but upon examination, a company is nothing but a collection of individuals that (may or may not) meet at the same place every day, and if the company is to achieve it’s goals, the people must meet them with individual effort.

The company goals are put together by people that look at different factors they believe are needed for the company to succeed. They develop the goals and then determine what actions are needed to achieve them. At this point, they are helpless to achieve the goals because, by themselves, it is impossible. They must have help from the employees and this requires the employees to see the goals as desirable to meet their own goals.

The means that corporate management and company employees must cooperate if company goals are to be reached. Because of the many layers of management that are present in many of todays companies, this makes the middle and lower managers critical to the success of a company, because they know the people and, in turn, should know how to motivate them to achieve the goals.

This is the only way a company can meet its goals, through the effort of individuals.